Hajie Alejandro Business and Family Business
Who is Hajie Alejandro
Hajie Alejandro is a Filipino professional makeup artist, photographer, entrepreneur, and digital content creator. He is best known as one-half of Team HaNie, the highly popular social media duo he co-founded with his wife, Lenie Aycardo. Together, they have amassed millions of followers across TikTok, Facebook, and YouTube through their viral makeup transformations, creative challenges, lifestyle content, and cinematic productions.
Starting as a freelance makeup artist, Hajie expanded his expertise into photography, videography, and creative direction, allowing him to build a successful multimedia business. Today, his business portfolio is centered on beauty services, digital media, photography, and content creation rather than traditional manufacturing or industrial enterprises.
What is Hajie Alejandro Business
| Business Name / Venture | Nature of Business / Role | Details |
|---|---|---|
| Onzè Studio | Photography & Creative Studio | Operates a professional multimedia studio offering photography, cinematic video production, commercial shoots, beauty campaigns, and editorial projects. |
| Professional Makeup Services | Beauty & Makeup Artist | Provides professional makeup services for weddings, celebrities, commercial campaigns, editorial shoots, and special events. |
| Team HaNie | Digital Content Creation | Co-manages the Team HaNie brand, producing viral lifestyle, beauty, entertainment, and challenge videos across multiple social media platforms. |
| Social Media Monetization | Digital Media Business | Generates revenue through YouTube, TikTok, Facebook, creator programs, advertising, and platform monetization. |
| Brand Endorsements & Sponsorships | Influencer Marketing | Collaborates with beauty, fashion, technology, and lifestyle brands through sponsored campaigns and product endorsements. |
| Photography & Creative Direction | Commercial Production | Handles commercial photography, creative direction, branding projects, and promotional campaigns for private clients and businesses. |
What is Hajie Alejandro Family Business
| Family Background / Venture | Nature of Business / Role | Details |
|---|---|---|
| Team HaNie | Family Digital Media Brand | Hajie and his wife Lenie Aycardo jointly operate one of the Philippines’ leading family-oriented digital creator brands. |
| Digital Content Business | Creator Economy | Produces family, lifestyle, beauty, travel, and entertainment content monetized through advertising, sponsorships, and brand collaborations. |
| Aycardo-Alejandro Creative Partnership | Joint Business Operations | The couple manages content production, business partnerships, marketing campaigns, and commercial projects together. |
| Independent Family Enterprise | Self-Built Business | Built their business independently from the ground up through freelancing, content creation, and creative services without ties to large family-owned conglomerates. |
Beyond their core ventures, Hajie Alejandro Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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