Beyond The Vines

Beyond The Vines Business Overview

Beyond The Vines (BTV) is a Singapore-based design studio that has gained massive popularity in the Philippines for its utilitarian-chic fashion pieces. The brand is best known for its colorful, functional bags that combine bold design with everyday practicality.

How the Beyond The Vines Business Started

Beyond The Vines was founded in 2015 by husband-and-wife duo Daniel Chew and Rebecca Ting. Built on the philosophy of “Create Boldly, Design Simply,” the brand focuses on democratic design—making well-designed, functional products accessible to a wide audience. Its gender-neutral aesthetic and use of vibrant colors helped it stand out in the fashion scene.

Beyond The Vines Business Growth and Expansion

The Philippines became Beyond The Vines’ first international market outside Singapore and remains one of its strongest markets. Over the years, the brand established multiple stores and design posts across Metro Manila, including locations in Shangri-La Plaza, SM Mall of Asia, Power Plant Mall, TriNoma, and Bonifacio Global City. In late 2025, the Shangri-La Plaza store was refreshed as part of the brand’s 10th anniversary celebration.

Beyond The Vines Business Products and Services

Beyond The Vines is best known for the Dumpling Bag, a lightweight, water-resistant, and foldable bag available in various sizes, from Large to Micro. Other popular products include the Poofy Bag and the Crunch Carryall. In 2025, the brand released the limited-edition Confetti Dumpling Bag to mark its 10th anniversary, launching the collection in Manila as a tribute to its strong Filipino following.

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