Claudia Barretto Business and Family Business
Who is Claudia Barretto
Claudia Barretto is a Filipino singer-songwriter and entrepreneur who has developed a professional identity that blends music, lifestyle entrepreneurship, and wellness advocacy. As of 2026, her career reflects a deliberate shift toward passion-driven ventures, combining creative expression with business initiatives rooted in coffee culture, mental health awareness, and brand collaborations.
Following her 2025 marriage to Basti Lorenzo, her business profile also intersects with the established Lorenzo family enterprises, linking her personal brands to one of the country’s long-standing agribusiness and hospitality groups.
What is Claudia Barretto Business
| Business Name / Venture | Nature of Business / Role | Notes |
|---|---|---|
| Makekohfi | Ready-to-Drink Coffee Brand / Founder | Launched in 2022, this is Claudia’s flagship retail venture offering bottled cold brew coffee. The brand emphasizes health-conscious formulation, using stevia instead of refined sugar and sourcing beans from Panama and Benguet. |
| Mind Games (Mindwell) | Wellness & Mental Health Platform | Originally introduced in 2019 as a mental health advocacy campaign, this evolved into her central wellness brand integrating psychology, music, and creative storytelling. Her AB Psychology degree from Ateneo de Manila University informs the platform’s educational direction. |
| Music Portfolio under Viva Records | Recording Artist / Performer | Claudia’s career as a signed artist functions as a personal enterprise, with songs such as Stay and Everything forming part of her commercial catalog for streaming, live events, and licensing. |
| Premium Brand Partnerships | Brand Muse / Ambassador | She collaborates with fashion and lifestyle companies, positioning herself as a minimalist, wellness-oriented tastemaker. Key partnerships include Plains & Prints, as well as international labels like Louis Vuitton and Uniqlo for select campaigns and features. |
What is Claudia Barretto Family Business
| Business / Venture | Nature of Business / Role | Family Member Connection |
|---|---|---|
| Restaurant Concepts Group, Inc. (RCGI) | Hospitality & Restaurant Operations | Through the Lorenzo family, Claudia is connected to Restaurant Concepts Group, Inc., which owns and operates concepts such as Barcino, Single Origin, Bluesmith, and Meat Depot. |
| Lapanday Foods Corporation | Agribusiness / Export | The Lorenzo family also manages Lapanday Foods Corporation, one of the country’s major producers and exporters of bananas and pineapples. |
| Central Azucarera de Tarlac | Sugar Industry / Manufacturing | Another key holding is Central Azucarera de Tarlac, a long-established player in the Philippine sugar sector. |
| Spritz Studios | Creative Studio / Production Space | A collaborative venture launched by her sisters Dani and Julia Barretto in 2025, providing a venue for content creation, shoots, and brand activations. |
| The Juju Club | Retail / Lifestyle Accessories | Julia Barretto’s brand specializing in swimwear, eyewear, and curated lifestyle merchandise, often supported through cross-promotion within the family. |
| Wellness Whispers | Wellness Products / Advocacy | Dani Barretto’s wellness-focused platform centered on hormonal health, supplements, and educational content aligned with Claudia’s own advocacy space. |
| River Garden Resthouse | Vacation Rental / Family Property | A hospitality property developed by their mother, Marjorie Barretto, now open for public bookings and frequently featured in family-hosted gatherings and promotions. |
Beyond their core ventures, Claudia Barretto Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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