Malupiton Business and Family Business
Who is Malupiton
Malupiton, whose real name is Joel Ravanera, is a viral Filipino content creator and entertainer from Dasmariñas, Cavite. From working multiple jobs as a breadwinner, he successfully transformed his life through digital media, building a multi-stream income business anchored on his “Bossing” persona and street-style branding.
Rather than operating traditional corporations, Malupiton’s business model is personal-brand–driven, combining digital media, food ventures, music, merchandise, and family-centered enterprises.
What is Malupiton Business
| Business Name | Industry | Details |
|---|---|---|
| MALUPITON OFFICIAL (Digital Media) | Digital Media & Advertising | His primary business. Operates YouTube (1.1M+ subscribers), Facebook, and TikTok. Revenue comes from AdSense and brand sponsorships, which he has stated account for roughly 80–90% of his total income. |
| CA$H G (Music Career) | Music & Entertainment | Operates as a rapper and recording artist. Generates income from music streaming, music video appearances (including a cameo in SB19’s DUNGKA!), and live performances. |
| King of Streetfoods | Food & Beverage | A physical street food venture launched in late 2025. The concept aligns with his street-level relatability and viral content persona. |
| Malupiton Branded Merchandise | Apparel & Retail | Official merchandise sold via platforms like Shopee and Lazada, featuring slogans such as “Burger ka saken par” and “Bossing.” |
| Professional Acting & Film Projects | Entertainment | Expanded into mainstream media with TV guest appearances (including GMA’s Family Feud) and a reported upcoming Netflix film project with veteran actors. |
What is Malupiton Family Business
| Business / Activity | Managed By | Details |
|---|---|---|
| Team Ravanera Content | Joel Ravanera & Joy Ancheta | After his marriage in 2025 and the birth of their first child, his vlogs evolved into a family-based media business. Joy Ancheta plays an active role in content creation and management. |
| Kolokoys TV (Creative Collective) | Extended Creator Circle | While composed of friends and fellow creators, Joel acts as a central figure. The group functions similarly to a family-style production house, sharing equipment, talent, and appearances. |
Beyond their core ventures, Malupiton Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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