Alex Gonzaga-Morada Business and Family Business
Who is Alex Gonzaga-Morada
Alex Gonzaga-Morada (born Catherine Mae Cruz Gonzaga) is a Filipino actress, host, singer, author, and content creator. Known for her humor, creativity, and authenticity, she has successfully built a multifaceted career that spans traditional entertainment, digital media, publishing, and entrepreneurship.
She is one of the most influential digital personalities in the Philippines, with millions of followers across platforms, and has diversified her success into several business ventures alongside her husband, Mikee Morada, and her family.
What is Alex Gonzaga-Morada Business
| Venture Category | Business Name/Title | Nature of Business |
|---|---|---|
| Media & Content | Alex Gonzaga Official (YouTube Channel) | A leading content creation channel producing lifestyle, comedy, and family vlogs. The channel is monetized through ads, brand sponsorships, and partnerships. |
| Literary Works | Dear Alex, Break na Kami. Paano? Love Catherine (2014) | Book authored by Alex Gonzaga, focusing on relationships and self-empowerment. |
| Literary Works | Dear Alex, We’re Dating. Tama, Mali?! Love Catherine (2016) | Follow-up book offering advice and humor about dating and love. |
| Literary Works | Sissums (2018) | Co-written humor and advice book exploring sisterhood and modern relationships. |
| E-Commerce / Merchandise | The Packing Family | A merchandise and lifestyle brand associated with her vlogs and digital persona. |
| Professional Career | Actress, Host, Singer, Brand Endorser | Long-standing entertainment career including film, television, music, and top-tier brand endorsements. |
What is Alex Gonzaga-Morada Family Business
| Business Name | Nature of Business | Collaboration / Family Partners |
|---|---|---|
| Happy Cup | A café and beverage chain specializing in milk tea, coffee, and frappes. | Co-owned by Alex Gonzaga and her sister Toni Gonzaga-Soriano. |
| TAG Concept | A production and talent management group handling creative and entertainment projects. | Owned and operated by the Gonzaga family. |
| Toll Manufacturing Business | A toll manufacturing company producing products for household and cosmetic brands. | Operated by Mikee Morada, Alex’s husband. |
| Lipa Bank | A local banking institution with multiple branches across Batangas. | Owned by the Morada family. |
| Morada Family Industries | Various enterprises under the Morada family, spanning multiple sectors. | Includes garment, agriculture, and real estate businesses. |
Beyond their core ventures, Alex Gonzaga-Morada Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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