Tech-Driven Methods to Find Hidden Obstacles That Interrupt Customer Flow Online

Every business owner has several goals in mind. First and foremost, they want to be successful (referring to the profits), they want to spread the word about their company, and they want to provide their customers (both existing and future) with a seamless online experience.

So, what does it mean to have a seamless online experience? It refers to an effortless journey, during which users can smoothly browse the web and buy anything they want without experiencing any problems.

Unfortunately, things do not always move in that direction. Sometimes, customers leave the website, making you wonder what went wrong. Then they tend to click around as if they have no idea what they are doing.

Then you start asking yourself what caused this. Truth be told, without the proper tools, you’ll never be able to answer this question. Luckily, there are different tech-driven methods that can help you out in these circumstances, and today, the most efficient ones will be discussed.

The Importance Of The Hidden Obstacles

Before the most essential tools are mentioned, let’s first see why these hidden issues can be a real pain in the neck. As a business owner, you are probably aware of the fact that most people aren’t as patient as they used to be.

If they notice a certain problem while browsing the website, they’ll wait maybe for a minute or two, and if nothing improves, they’ll leave, which means that their next stop is your competition. So, what does it mean when you hear about the hidden obstacles? It refers to:

• Confusing instructions
• Inconsistent navigation
• Dysfunctional buttons
• Pages take forever to load
• Broken links
• Layout problems on the cellphones 

Oftentimes, it can be pretty difficult to detect these issues right away. What you may perceive as okay (in terms of the overall site functioning), the visitor may see as a problem, and that’s exactly why you need to resort to some tools that will show you what’s getting in the way.

First On The List – Web Analytics Software

Let’s begin with a tool that’s become very popular among the firms that are looking to enhance this whole customer experience. It’s called Web Analytics Platform, and it represents the method of gathering, reporting, and evaluating data that’s related to the behavior and performance of your site and its visitors. So, how can you make use of it?

Namely, it’s going to help you better comprehend how users uncover your website and what they do while they are browsing it. Do they like your content? What do they think about the services and products your brand has to offer?

One of the goals of this platform is to supervise the quantity and quality of the website traffic. It will allow you to get an insight into the number of people who go to your site, what sparks their interest, and how long they stay on it.

Apart from that, it’s going to help you gauge and evaluate your bounce rate and unveil the elements that affect it, like layout, page load speed, content, and many other factors.

The Powerful Heatmaps

Here’s a solution that’s extremely straightforward, yet it’s very omnipotent and useful in these instances. Heatmaps are intended to give you all the relevant insights about attention, meaning where customer attention will be within a few seconds.

In a nutshell, they will show you how consumers behave when they are on your website. They do it through colors, to demonstrate where most visitors spend their time, which aspect of your site is most appealing to them, etc. 

All of these pieces of information are going to offer you valuable insights that are going to help you understand which areas of your organization need to be improved in order to satisfy the needs of your customers, and, concurrently, boost your operations.

Thorough Session Replay Tools

If you’re searching for a solution that will give you insights into every single detail concerning the customer journey, then you’re going to love this one for sure. So, what does it do exactly? It records anonymized user sessions, so you can get a glimpse of how visitors interact with your site. You will get the chance to see:

• Where they click
• What draws their attention and encourages them to stay longer
• Which fields do they struggle to fill
• What puzzles them
• Do they even have the will to interact with broken elements?

It’s like you are using a surveillance camera to see what consumers are doing on your website, and how they generally navigate it. This is certainly very beneficial for any business that wants to improve specific aspects of its site and the overall online journey.

That’s because it allows you to detect issues you’ve never thought existed, which is amazing, because when you’re able to see these pain points, then you can focus on resolving them, and, at the same time, enhance customer experience and satisfaction.

The Benefits Of Error Monitoring Tools 

Lots of companies today face serious interruptions that are a direct result of various technical problems they weren’t aware of. They usually uncover them when customers start complaining about them.

Thankfully, when you resort to these solutions, you’ll be provided with real-time tracking, which will enable you to detect any issues on time. Because of this, you will radically decrease downtime and, simultaneously, make sure your visitors have a smooth online journey. Furthermore, these cutting-edge tools track:

• Form submission failures
• Problems with the JavaScript
• Image loading problems
• Dead links
• Issues with the server
• Slow-loading elements

Tools Designed For The Website Performance & Speed

As concluded above, most customers are very impatient, and they won’t wait for too long for a web page to load. If your website is too slow, they’ll immediately leave; however, if you use these tools, then they’ll analyze:

1. Mobile performance
2. Page speed
3. Caching problems
4. Server response times

We are absolutely sure that you want to provide your consumers with a top-quality virtual experience; however, sometimes, you cannot fix the problems that are hidden. That’s why these aforementioned tools are so powerful. They’ll reveal any problem that exists, making sure every consumer fully enjoys being on your site.