
Angel’s Pizza

Angel’s Pizza Business Overview
Angel’s Pizza is one of the most popular pizza chains in the Philippines, known for turning a once low-profile brand into a household favorite. It is especially famous for its Creamy Spinach Dip Pizza, which has become a signature product and a major reason for the brand’s rapid rise in popularity.
How the Angel’s Pizza Business Started
Angel’s Pizza began as a local pizza chain under the Figaro Culinary Group. For several years, it operated quietly in the competitive food and beverage market until it introduced a product that would define the brand—the Creamy Spinach Dip Pizza. Its unique flavor profile and strong word-of-mouth appeal helped Angel’s Pizza stand out from traditional pizza offerings.
Angel’s Pizza Growth and Expansion
Angel’s Pizza saw explosive growth during and after the pandemic as its signature Spinach Dip Pizza went viral and became its top-selling item. By early 2026, the brand had expanded to over 160 branches nationwide and continued to grow aggressively outside Metro Manila. The company now contributes more than 85% of the total revenue of the Figaro Culinary Group, prompting plans to spin it off into a standalone entity, Angel’s Pizza Inc.
Angel’s Pizza Products and Services
Angel’s Pizza offers a variety of pizzas and side items, led by its best-selling Creamy Spinach Dip Pizza made with spinach, onions, mayonnaise, and four types of cheese. The brand also experiments with limited-edition and fusion flavors, such as Bulgogi Gochujang Pizza. One of its strongest value offerings is the Angel’s Pizza Club (APC) Card, a lifetime, transferable membership that provides Buy 1, Take 1 pizza deals, making it one of the most popular loyalty programs in the local food industry.
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