Vice Ganda Business and Family Business
Who is Vice Ganda
Vice Ganda (Jose Marie Borja Viceral) is one of the Philippines’ most influential and commercially successful entertainers. Known for his work as a comedian, TV host, box office superstar, and digital personality, he has also expanded his career into entrepreneurship. His business ventures span cosmetics, food and beverage, digital media, and entertainment, reflecting his brand of inclusivity, humor, and mass-market appeal. Beyond showbiz, Vice Ganda continues to build business assets that strengthen his identity as an entertainer-entrepreneur.
What is Vice Ganda Business
| Business/Venture Name | Nature of Business | Notes |
|---|---|---|
| Vice Cosmetics (now Vice Co.) | Cosmetics Brand | Co-founder and Chief Creative Officer. Known for affordable, inclusive makeup targeted toward Filipinos. Recently shifted its philosophy to “makeup for life” while expanding color and skincare lines. |
| District 8 Manila | Gastropub / Restaurant | Co-owner and investor in this celebrity-led gastropub in Greenhills, San Juan. Partners include Daniel Padilla, Billy Crawford, and James Yap. |
| Vice Comedy Club (Unconfirmed) | Entertainment / Live Comedy | Mentioned in older public reports as a comedy bar he owns, reflecting his origins as a stand-up comedian. |
| Vice Ganda Network | Digital Media / Web Platform | His official digital platform for releasing content, livestreams, and product launches. Used heavily during the 2020 pandemic era. |
| Endorsements | Brand Ambassadorship | A major income source. Vice has represented brands such as Shopee, Belo, Santé Barley, Netflix PH, and GameZone (as its first-ever ambassador). |
What is Vice Ganda Family Business
| Business Name | Nature of Business | Family Member Connection |
|---|---|---|
| No traditional family business identified | — | Research does not show a family-owned store, farm, or corporation connected to Vice Ganda’s parents or siblings. |
| Mother’s Work Abroad | Employment | His mother worked overseas, which Vice credits for instilling discipline and financial resilience. |
| Entertainment Management (Not family-owned) | Talent Management | His career has been handled by industry professionals, including Deo Endrinal and former manager Ogie Diaz. |
| Film Production Collaborations | Media Production | His movies are produced by Star Cinema and Viva Films—not a family-owned company. |
Beyond their core ventures, Vice Ganda Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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