Rocio Zobel Business and Family Business
Who is Rocio Zobel
Rocio Zobel is a Filipino fashion entrepreneur, stylist, and digital influencer who represents the eighth generation of the Zobel de Ayala family. A graduate of the Parsons School of Design in New York, Rocio has built a career that blends creative entrepreneurship with one of the Philippines’ most established business legacies.
Rather than taking a direct executive route within the family’s conglomerates, she has positioned herself in fashion, branding, and digital lifestyle ventures—building a modern professional identity anchored in design, sustainability, and luxury positioning.
What is Rocio Zobel Business
| Venture | Industry | Details |
|---|---|---|
| Cala by Rocio Zobel | Fashion / Swimwear | Launched in late 2025, Cala is her flagship swimwear label inspired by her family’s coastal farm in Calatagan. The brand emphasizes sustainability and incorporates locally produced Filipino textiles into resort-luxury collections. |
| Wishi | Fashion Styling / Digital Platform | Rocio works as a professional stylist for Wishi, a global online styling app, leveraging her Parsons training in fashion design and photography. |
| Rocio Zobel Professional Brand | Luxury Lifestyle / Media & Influencing | As a high-tier digital influencer, she collaborates with premium beauty and lifestyle brands. She notably served as a major ambassador for Belo Medical Group’s “Face Card Always Valid” campaign. |
| Modeling & Creative Direction | Editorial / Fashion Media | Rocio has appeared on the covers of Tatler Philippines, Preview, and Lifestyle Asia, while also participating in creative direction and conceptual styling for campaigns and editorials. |
What is Rocio Zobel Family Business
| Family Enterprise | Industry | Relationship |
|---|---|---|
| Top Frontier Investment Holdings | Holding Company / Conglomerate Investments | Her father, Iñigo Zobel, serves as Chairperson and majority owner of Top Frontier, the largest shareholder of San Miguel Corporation. |
| San Miguel Corporation (SMC) | Food & Beverage, Fuel, Infrastructure | Through Top Frontier, the family holds significant interests in Ginebra San Miguel, Petron, packaging, and infrastructure businesses. |
| IZ Investment Holdings & Zygnet Prime | Private Investments / Real Estate | Private investment vehicles managing commercial, infrastructure, and property assets under the Iñigo Zobel portfolio. |
| Enrique Zobel Foundation | Philanthropy / Education & Community Development | The family’s philanthropic arm supporting education and social development initiatives, particularly in Calatagan, Batangas. |
| Ayala Corporation (Extended Family) | Conglomerate / Real Estate, Banking, Telecom, Energy | The broader Zobel de Ayala family controls Ayala Corporation, with core subsidiaries including Ayala Land, BPI, Globe Telecom, ACEN, and Manila Water. Rocio represents the family’s lifestyle and cultural presence rather than holding corporate executive roles. |
| Inara Siargao | Luxury Hospitality | A boutique luxury resort founded by her sister Natalia Zobel. Rocio supports the brand’s public promotion and lifestyle positioning. |
| Lanai | Lifestyle & Home Retail | A Manila-based lifestyle and home store co-founded by her sister Natalia Zobel. |
Beyond their core ventures, Rocio Zobel Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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