Joyce Tan Custodio Business and Family Business
Who is Joyce Tan Custodio
Joyce Tan Custodio (also known as Joy Custodio Tan) is a Filipino celebrity fashion stylist, entrepreneur, and corporate executive. She is widely recognized for her work in the fashion and beauty industry and gained broader public attention due to her relationship with Michael Pacquiao, the son of Manny and Jinkee Pacquiao.
Rather than coming from a publicly known business dynasty, Joyce built her career through professional styling, brand creation, and executive leadership roles. Her business portfolio spans beauty products, celebrity image consulting, construction management, and media—largely driven by her expertise and long-standing relationships within elite celebrity circles.
What is Joyce Tan Custodio Business
| Business Name / Role | Industry | Details |
|---|---|---|
| La Vesh Lashes Growth Serum (CEO & Founder) | Beauty & Cosmetics | Founder and chief executive of a beauty brand specializing in eyelash growth and enhancement products. This venture represents her entry into consumer beauty retail and personal-care entrepreneurship. |
| Celebrity Fashion Styling | Fashion & Entertainment | Core professional practice. Joyce is a high-profile celebrity fashion stylist who has worked with numerous public figures, most notably as the long-time personal stylist of Jinkee Pacquiao. |
| ShowBusiness (Image Consulting) | Branding & Image Consulting | Operates as a celebrity image consultant under the ShowBusiness brand, providing fashion direction, styling, and personal branding services to entertainment industry personalities. |
| Archineer We Design & Build (COO) | Architecture & Construction | Serves as Chief Operating Officer of the firm, overseeing operations, project execution, and business development across architecture, engineering, and construction projects. |
| Media & Fashion Hosting | Media & Television | Former fashion host for ETC TV, a lifestyle and entertainment channel, contributing to her visibility and credibility in fashion and media. |
What is Joyce Tan Custodio Family Business
| Business / Venture | Managed By | Details |
|---|---|---|
| Pacquiao Family Professional Association | Professional Relationship | While not related by blood, Joyce is widely described as an old family friend of the Pacquiaos. Her long-standing role as Jinkee Pacquiao’s stylist integrated her into the family’s professional and personal circles for over a decade. |
| Private Family Background | Custodio / Tan Family | There are no public records linking Joyce to any major Tan or Custodio business conglomerates. Information about her biological parents’ business interests remains private, with public attention focused on her self-made career. |
Beyond their core ventures, Joyce Tan Custodio Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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