Jose Magsaysay, Jr. Business and Family Business
Who is Jose Magsaysay, Jr.
Jose “Jomag” Magsaysay, Jr. is a Filipino entrepreneur best known as the co-founder of Potato Corner, the flavored French fries franchise that has grown into a global brand with over a thousand stores. Beyond Potato Corner, he has been involved in building food brands, incubating startups, and investing in innovative food concepts. While he stepped down from a direct role after Shakey’s Pizza Asia Ventures Inc. (SPAVI) acquired Potato Corner in 2021, he remains a respected figure in Philippine franchising and entrepreneurship.
What is Jose Magsaysay, Jr. Business
| Business | Description |
|---|---|
| Potato Corner | Co-founded in 1992, it grew from a single food cart to an international franchise with 1,000+ outlets worldwide. Acquired by SPAVI in 2021. |
| Cinco Corporation | The company he founded to operate Potato Corner. |
| Halikinu | A Cinco Corp. subsidiary offering food products like shawarma and barbecue. |
| Tai Koo HK Roast | A restaurant specializing in roast duck, built through a partnership. |
| Mercato | A food market and startup incubator for new food concepts, where he is a partner. |
| Mamonaku Kohi | A Japanese-inspired coffee shop he invested in. |
What is Jose Magsaysay, Jr. Family Business
| Business | Description |
|---|---|
| Potato Corner (Co-founding Link) | His brother-in-law, Ricky Montelibano, co-founded the business. Montelibano’s flavored popcorn venture inspired the idea for flavored fries. |
Beyond their core ventures, Jose Magsaysay, Jr. Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
If you are the person featured on this page or an official representative, you may request an update. Please email us at benjie@filipinobusinesshub.com or reach out via our contact form to submit changes or corrections.