Jonathan So Business and Family Business
Who is Jonathan So
Jonathan So is a Filipino entrepreneur best known for building one of the Philippines’ most aggressive franchise-driven consumer ecosystems, spanning logistics, food carts, health products, IT services, and digital platforms. Unlike legacy industrial tycoons, So’s rise is rooted in mass franchising, network-based distribution, and super-app integration, allowing rapid nationwide expansion at relatively low capital cost.
As of 2026, Jonathan So’s business portfolio is largely structured around a high-profile partnership with Carlito Macadangdang, alongside a separate layer of family-linked corporate entities that operate mainly in construction, contracting, and financial intermediation.
What is Jonathan So Business
| Business Name / Role | Industry | Details |
|---|---|---|
| Toktok (Super App) | Logistics / Technology | Co-founded with Carlito Macadangdang. Operates as a multi-service platform including Toktok Delivery, Toktok Mall, Toktok Food, Toktok Wallet, and Toktok Go, positioning itself as a Filipino “super app” for commerce and logistics. |
| Cloud Panda PH | IT Services | Provides backend systems, logistics software, and specialized IT solutions for the Toktok ecosystem and select third-party clients. |
| House of Franchise (HOF) | Franchising / Retail | A physical and digital one-stop hub for franchise brands under the JC Worldwide umbrella, handling onboarding, training, and franchise support. |
| JC Premiere Business International | Health / Network Marketing | Global distributor of health, wellness, and beauty products, with a large international membership base. |
| JC Worldwide Franchise | Manufacturing / Food Production | Owns commissaries and automated production facilities supplying food cart and kiosk brands nationwide. |
| Food & Beverage Brands | Food Service | Includes Siomai King (flagship brand), Mang Boks, Boy Bondat, Potato King, Sgt. Sisig, Burger Factory, Noodle House, and Siopao “da” King—mostly operated via small-format franchise carts. |
| Health & Wellness Brands | Consumer Health | Popularized during the pandemic era, including Copper Mask, Ninja Ion, Calvit-C, Kind Skin Care, Barley, and Good Leaf Ashitaba, distributed through JC Premiere channels. |
What is Jonathan So Family Business
| Business / Activity | Managed By | Details |
|---|---|---|
| Black Hardhat (formerly JC Hardhat) | Gian Carlo Payawal Galang (Cousin) | A construction and contracting firm originally formed in 2019. Ownership and management later transitioned primarily to family members, with continued involvement in large-scale infrastructure contracting. |
| One Frame | Gian Carlo Payawal Galang | Established in 2023. Public records and financial disclosures show participation in major government contracting projects, operating independently from JC Worldwide’s consumer brands. |
| Family Financial Holdings | Elizabeth So (Mother) | Identified in public financial reports as maintaining multiple bank accounts used for inter-company transfers connected to family-linked enterprises. |
| Joint Financial Interests | Shane So (Sister) | Holds joint accounts with Elizabeth So that have received transfers associated with family-managed contracting firms. |
Beyond their core ventures, Jonathan So Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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