Dian Serranilla Business and Family Business
Who is Dian Serranilla
Dian Serranilla (born Dian Vera Serranilla) is a Filipino influencer, digital content creator, and professional marketer. She first gained national attention in 2017 for her “luxurious debut” at the Mall of Asia Arena. Coming from a family of self-made entrepreneurs, Dian has transitioned her public persona into a career in marketing, digital strategy, and influencer-driven commerce.
Rather than operating traditional corporations herself, Dian’s business model is personal-brand–driven, anchored in influencer marketing, digital content creation, and professional corporate experience, while being supported by her family’s broader commercial enterprises.
What is Dian Serranilla Business
| Business Name / Role | Industry | Details |
|---|---|---|
| Digital Content & Influencer Marketing | Digital Media & Advertising | Operates as a digital influencer, collaborating with beauty, fashion, and lifestyle brands. Monetizes via sponsored content, social media partnerships, and professional celebrity marketing platforms. |
| Professional Marketing (Estée Lauder Companies) | Corporate Marketing | Worked as a marketing intern and associate for Estée Lauder in Manila, building experience in brand campaigns and corporate strategy. |
| Hult International Business School Network | Business & Entrepreneurship | Engages in global entrepreneurial and digital strategy projects, leveraging connections from her Hult alumni network. |
What is Dian Serranilla Family Business
| Business / Venture | Managed By | Details |
|---|---|---|
| Serranilla Group of Companies | Steve & Edna Serranilla (Parents) | The primary family conglomerate, founded by Dian’s father. Core operations include meat trading and processing, piggery management, and international importation of agricultural and commercial goods. |
| Film and Concert Production | Serranilla Siblings | Several siblings are involved in producing major international concerts in the Philippines, including events for Kanye West, Chris Brown, and John Legend. |
| Event Production (Legacy) | Serranilla Family | The family is known for high-scale, arena-level private events, showcasing their capabilities in logistics, event management, and entertainment production. |
Beyond their core ventures, Dian Serranilla Business and Family Business portfolio may include smaller enterprises or investments – reflecting their extensive entrepreneurial legacy.
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