24 Chicken

24 Chicken Overview

24 Chicken is a popular homegrown food brand in the Philippines, best known for its affordable, boneless Korean-style fried chicken. It has become a favorite among students and young professionals for its flavorful sauces, generous portions, and value-for-money meals.

How the 24 Chicken Started

24 Chicken was founded in 2017 by Mark Gerald Ong, Jeff Sy, and Jefferson Uy. The brand started as a small hole-in-the-wall store near De La Salle University along Taft Avenue in Vito Cruz. Its affordable pricing and boneless chicken concept quickly caught the attention of students, helping the business grow through word of mouth before expanding nationwide.

24 Chicken Growth and Expansion

After gaining popularity in Metro Manila, 24 Chicken rapidly expanded to other parts of the country. As of early 2026, the brand operates more than 55 branches across Luzon, Visayas, and Mindanao, including key cities such as Cebu, Bacolod, Davao, and Cagayan de Oro. From a single student-area branch, it has grown into one of the most recognizable Korean-style fried chicken brands in the Philippines.

24 Chicken Products and Services

24 Chicken specializes in boneless fried chicken coated in signature sauces and seasonings. Its best-selling flavors include Jack Daniels, Yangnyeom, and Snow Cheese, with newer variants such as Sweetcorn Sprinkle and Dark Truffle introduced in 2026. The brand is also known for affordable rice meals, half-and-half whole boxes that allow customers to mix flavors, and convenient food options suited for takeout and delivery.

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