Business Spotlight: The Story Behind Kangkong Chips Original
In a snack market that’s dominated by the usual culprits—potato chips, tortilla chips, and pretzels—Kangkong Chips Original stands out as an unconventional yet delightful offering. This homegrown Filipino brand started making waves in 2021, when founder Josh Mojica decided to turn his family’s love for “fried kangkong” into a viable business.
A Family Inspiration Turned Business
Josh Mojica didn’t set out to reinvent the wheel; he simply started with an ambition to help his family financially and a personal love for a home-cooked dish. His aunt’s preparation of fried kangkong, a dish popular among his family members, served as the lightbulb moment. Mojica wondered, “Could this local favorite be turned into something bigger? Something that would benefit not just my family but the community at large?”
Commitment to Quality
The immediate challenge was how to maintain the taste and health benefits of the kangkong while converting it into a form that could be easily consumed and packaged. This led to several months of testing and experimenting. Eventually, Mojica found the perfect balance—crispy chips made from fresh kangkong that were both flavorful and free from artificial ingredients.
More Than Just a Snack
Mojica realized that what he had on his hands was more than just a delicious snack. It was a snack you could eat without feeling guilty, a perfect fit for today’s health-conscious consumer. Whether you’re at home, at work, or on the go, a pack of Kangkong Chips Original offers a wholesome, tasty alternative to more common—and often less healthy—options.
What sets Kangkong Chips Original apart even further is its commitment to social responsibility. The kangkong is sourced directly from local farmers, providing them with a steady source of income and the community with a sustainable agricultural practice. It’s a win-win situation that goes beyond the immediate business returns.
The story of Kangkong Chips Original is a testament to what can be achieved with a little innovation, a commitment to quality, and a deep sense of community. It’s not just a story of a snack but a story of how a simple family dish can be transformed into a community asset. Josh Mojica and his team are not just in the business of making chips; they’re in the business of making a difference—one crispy, delicious kangkong chip at a time.