New PAGCOR Logo Receives Public Backlash

New PAGCOR Logo Receives Public Backlash

The recent unveiling of the new corporate logo by PAGCOR, the main gaming regulator in the Philippines, has sparked a wave of public backlash and controversy. As the agency celebrated its 40th birthday, it sought to present itself as “re-energized” through the introduction of a fresh logo design. However, the reception from the Filipino public has been far from favorable.

PAGCOR LOGO OLD VS NEW

From left: Old and new logo of the Philippine Amusement and Gaming Corp. (PAGCOR)

The controversy surrounding the new logo stems from a document that circulated online, shedding light on the agreement or contract for its creation. Astonishingly, the project was said to have cost a staggering PhP 3,035,714.28, with PrintPlus Graphic Services helming the design under the leadership of Mr. Francisco D. Doplon.New PAGCOR Logo costs 3 Million pesos : r/Philippines

To say that many Filipinos were dissatisfied with the logo would be an understatement. Critics argue that the design appears amateurish and lacking in professionalism, making it difficult to justify the exorbitant price tag associated with its creation. This dissatisfaction has fueled a surge of creativity among graphic artists, influencers, and online pages, who have seized the opportunity to mock the new PAGCOR logo by creating their own versions or incorporating its design into their existing logos.

May be a graphic of 1 person and text

A “meme” created by Lyndon Jake Cataruja from Philippine Graphic Artists Facebook Group

Naturally, questions arise as to why the logo’s price reached such astronomical heights. Speculation regarding corruption and money laundering has been rife among the public, fueling the discontent further. However, it is crucial to consider that creating and trademarking a logo does come with inherent costs.

One significant component of the expenses incurred in logo creation is the registration of the trademark itself. The cost of registration can vary based on the size of the company or institution involved and the breadth of its application. Additionally, separate costs may arise for copyright registration, allowing PAGCOR exclusive rights to use the logo in literature, art, merchandise production, filmmaking, and other related endeavors.

While registration costs do contribute to the overall expenses, it remains unclear whether they account for the entirety of the inflated price tag associated with the new PAGCOR logo. This lack of transparency only serves to fuel public suspicion and discontent.

As stakeholders, it is our responsibility to demand accountability and transparency from public institutions, particularly when it comes to the allocation of funds. The public’s voice should be heard, and an explanation should be provided to shed light on the reasoning behind the seemingly exorbitant expenditure.

The new PAGCOR logo has undeniably received significant public backlash due to its perceived lack of professionalism and the hefty price tag associated with its creation. While some costs are indeed inherent to logo creation and trademark registration, the lack of transparency surrounding the logo’s expenses warrants further examination. It is essential for PAGCOR and other public institutions to maintain open lines of communication with the public, addressing concerns and ensuring that taxpayer funds are allocated judiciously. Only through transparency and accountability can public trust be rebuilt, allowing for a more constructive dialogue between the government and its citizens.


This opinion is written by Benjie Santiago. All opinions expressed are personal and do not represent any organization or company.

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